​​​​ ​​​​
Sogi Campaigns
  • About
  • Case Studies
  • Strategies
  • Get support
  • Courses
  • Community

My Frames are Perfect but …Do They Work?

My Frames are Perfect but ...Do They Work?

Learn How To Test Your Message For Its Effectiveness

Lesson Progress

Course Navigation

  • Lesson 1: Intro – What kind of campaigning are we talking about here?
  • Lesson 2: What are Attitudes ?
  • Lesson 3: Do I know what I want? Research Attitudes!
  • Lesson 4: How can I trigger my Target Group? Research Values!
  • Lesson 5: How can I use values to Frame my Comms?
  • Lesson 6: How can I use Metaphors, Messengers and Tone to Frame my Comms?
  • Lesson 7: My Frames are perfect but….Do They Work?
  • Lesson 8: Humans are full of biases. For Better or for Worse?
  • Lesson 9: What are my last Secret Weapons ? Tactics for Comms !
  • Conclusion

Course Content

Expand All | Collapse All
Lessons Status
1

My frames are perfect. But...Do they work ???
  • What to Test?
  • Testing Methodologies
  • Quizz: Testing Metaphors
  • Testing in Practice
  • My Frames are Perfect and they Work ! So now what ?

Share this post:

Privacy Policy. Copyright 2016 - Sogi Campaigns.All Rights Reserved. Developed by VickyBroZ.

You are in control of your own cookies

Sogicampaigns.org and our digital partners use cookies on this site. Some are strictly necessary to run the site but below are the optional ones:
• Used for measuring how the site is used
• Enabling personalisation of the site
• For advertising marketing and social media

Read more and customise cookie settings
Revoke cookies