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Whatever change you are trying to make, you need to win hearts and minds to win acceptance of sexual and gender diversities. But the Human heart and mind are strange creatures, sometimes defying logic, often ‘puzzling’ common sense. But most puzzles have solutions, and finding them brings great satisfaction. This publication is about presenting…
For 5 years, Sogicampaigns has worked with campaigners in 10 different countries as part of the Free to Be Me project. We have captured essential lessons and methods in this important toolkit, Have a look at the Table of Content below and check out the full Guide to Crafting Messages that Touch Hearts and Minds
It’s mid-September, and Kirkenes – a small town in the north of Norway – is busy with preparations for its annual Barents Pride festival, a unique cross-border event that could turn out to be inspirational for many people. The idea for Barents Pride emerged in response to oppressive laws in Russia targeting LGBTQ+ individuals, particularly…
Although they now may seem antiquated to most people, attempts to forcefully change someone’s sexual orientation or gender identity are still common in many countries, even in the heart of Europe. In Italy, a staggering 1 in 5 LGBTQIA+ people has been subjected to these conversion practices. As a reaction, the Italian queer movement came…
In Nanjing, China, there stands a haunting statue known as the “Endless Tears.” It was built on the site of a World War II comfort station, where countless women were enslaved by the Japanese army. The statue cries real tears every day, no matter how often visitors wipe them away. Her endless tears represent a…
Before Poland got rid of its last LGBT-free zone in April 2025, it was four activists that put hate on the map in 2019.
I really love this project, especially as it shows how values work to affect people.
This will undoubtedly become a great tool for activists worldwide.
I’m am absolutely loving what I am reading. I’m very excited about the prospects in this platform and I can certainly see the positive impact the availability and development of this platform will bring to the region, and in fact the globe
I’d like to thank you for the amazing work that you’ve done and the precious insights and material that you’re offering for free. It’s honestly great, keep on doing what you’re doing.
Thank you for the program. It has educated me a great deal. Super excited and even more ecstatic to change the world!
The focus on creative campaigning was refreshing and empowering—it reinforced the importance of storytelling, digital engagement, and community-driven activism in movement-building
Thank you so much for the insightful suggestions. I’m excited to dive into the chapter on storytelling, as well as the lesson on persuasion. Your explanation about focusing on values and emotions rather than solely on rational arguments really resonates with me. Shifting the conversation from “true versus false” to “right versus wrong” is a powerful approach, especially given the impact of confirmation bias
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