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Between 2015 and 2017, LGBT activists in Russia joined forces to defend the rights of an unlikely group of essential workers….truck drivers! In doing so, they challenged stereotypes and helped reshape the narrative surrounding LGBT activism. This case offers a lesson in creative campaigning as described by campaign co-organiser Alexey Sergeev. Context: Truck drivers protest…
Flip the Script: How to turn hostile narratives inside out Most of us make sense of the world through the stories we already know. We pay attention to what feels familiar and often miss what doesn’t. It’s simply how many minds work. It is also why facts alone rarely change minds, and hostile narratives spread…
Whatever change you are trying to make, you need to win hearts and minds to win acceptance of sexual and gender diversities. But the Human heart and mind are strange creatures, sometimes defying logic, often ‘puzzling’ common sense. But most puzzles have solutions, and finding them brings great satisfaction. This publication is about presenting…
In this campaign, Turkish activists fought anti-LGBTIQ erasure by showing that queer people have always been a part of the family—and they're not going anywhere.
In this campaign, Romanian advocates mocked opponents of civil unions, asking, \”What's so scary and revolting about two people loving each other?\”
Participatory & Experiential Campaigning Experiential and participatory tactics invite people to feel, act and reflect. From in-person live acting to Virtual Reality, creating moments for observation, conversation and participation, engages people in a personal way. These tactics help campaigns break out of their bubbles, make values more tangible, and create emotional connections that last beyond…
I really love this project, especially as it shows how values work to affect people.
This will undoubtedly become a great tool for activists worldwide.
I’m am absolutely loving what I am reading. I’m very excited about the prospects in this platform and I can certainly see the positive impact the availability and development of this platform will bring to the region, and in fact the globe
I’d like to thank you for the amazing work that you’ve done and the precious insights and material that you’re offering for free. It’s honestly great, keep on doing what you’re doing.
Thank you for the program. It has educated me a great deal. Super excited and even more ecstatic to change the world!
The focus on creative campaigning was refreshing and empowering—it reinforced the importance of storytelling, digital engagement, and community-driven activism in movement-building
Thank you so much for the insightful suggestions. I’m excited to dive into the chapter on storytelling, as well as the lesson on persuasion. Your explanation about focusing on values and emotions rather than solely on rational arguments really resonates with me. Shifting the conversation from “true versus false” to “right versus wrong” is a powerful approach, especially given the impact of confirmation bias
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