My Frames are Perfect but ...Do They Work? Learn How To Test Your Message For Its Effectiveness Lesson Progress Course NavigationLesson 1: Intro – What kind of campaigning are we talking about here? Lesson 2: What are Attitudes ? Lesson 3: Do I know what I want? Research Attitudes! Lesson 4: How can I trigger my Target Group? Research Values! Lesson 5: How can I use values to Frame my Comms? Lesson 6: How can I use Metaphors, Messengers and Tone to Frame my Comms? Lesson 7: My Frames are perfect but….Do They Work? Lesson 8: Humans are full of biases. For Better or for Worse? Lesson 9: What are my last Secret Weapons ? Tactics for Comms ! Conclusion Course Content Expand All | Collapse All Lessons Status 1 My frames are perfect. But...Do they work ??? What to Test? Testing Methodologies Quizz: Testing Metaphors Testing in Practice My Frames are Perfect and they Work ! So now what ? Share this post:
