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My Frames are Perfect but …Do They Work?

My Frames are Perfect but ...Do They Work?

Learn How To Test Your Message For Its Effectiveness

Lesson Progress

Course Navigation

  • Lesson 1: Intro – What kind of campaigning are we talking about here?
  • Lesson 2: What are Attitudes ?
  • Lesson 3: Do I know what I want? Research Attitudes!
  • Lesson 4: How can I trigger my Target Group? Research Values!
  • Lesson 5: How can I use values to Frame my Comms?
  • Lesson 6: How can I use Metaphors, Messengers and Tone to Frame my Comms?
  • Lesson 7: My Frames are perfect but….Do They Work?
  • Lesson 8: Humans are full of biases. For Better or for Worse?
  • Lesson 9: What are my last Secret Weapons ? Tactics for Comms !
  • Conclusion

Course Content

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Lessons Status
1

My frames are perfect. But...Do they work ???
  • What to Test?
  • Testing Methodologies
  • Quizz: Testing Metaphors
  • Testing in Practice
  • My Frames are Perfect and they Work ! So now what ?

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