How can I use values to Frame my Comms?This lesson will touch upon the very useful notion of Framing. It will deepen your knowledge of how campaigns can leverage specific values Lesson Progress Course NavigationLesson 1: Intro – What kind of campaigning are we talking about here? Lesson 2: What are Attitudes ? Lesson 3: Do I know what I want? Research Attitudes! Lesson 4: How can I trigger my Target Group? Research Values! Lesson 5: How can I use values to Frame my Comms? Lesson 6: How can I use Metaphors, Messengers and Tone to Frame my Comms? Lesson 7: My Frames are perfect but….Do They Work? Lesson 8: Humans are full of biases. For Better or for Worse? Lesson 9: What are my last Secret Weapons ? Tactics for Comms ! Conclusion Course Content Expand All | Collapse All Lessons Status 1 How can I use values to Frame my Comms? Mobilising Values For SOGI Campaigning Care Fairness Liberty Loyalty Authority Sanctity Other Values Practice values analysis Case Studies: the value of National Pride Flex your Values Analysis skills on your opponents Wrapping up the lesson Share this post:
