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How can I trigger my Target Group? Research Values!

How can I trigger my Target Group? Research Values!

This lesson will take us into case studies, tools and exercices to identify the values of your target group. In further lessons, we will look deeper into HOW we will be able to activate these values with our campaign.

Lesson Progress

Course Navigation

  • Lesson 1: Intro – What kind of campaigning are we talking about here?
  • Lesson 2: What are Attitudes ?
  • Lesson 3: Do I know what I want? Research Attitudes!
  • Lesson 4: How can I trigger my Target Group? Research Values!
  • Lesson 5: How can I use values to Frame my Comms?
  • Lesson 6: How can I use Metaphors, Messengers and Tone to Frame my Comms?
  • Lesson 7: My Frames are perfect but….Do They Work?
  • Lesson 8: Humans are full of biases. For Better or for Worse?
  • Lesson 9: What are my last Secret Weapons ? Tactics for Comms !
  • Conclusion

Course Content

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Lessons Status
1

How can I trigger my Target Group? Research Values!
  • The case for research
  • Identifying and Mapping Values
  • Haidt’s Theory Of Moral Foundation
  • Classifying Values
  • Case Studies: Researching The Values Of Your Target Group
  • Wrapping this one up and Moving on

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