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What are my last Secret Weapons ? Tactics for Comms !

What are my last Secret Weapons ? Tactics for Comms !

In this lesson, we will look at several "tricks" but also some deeper principles of how to deliver your message for maximum impact. Because it's not about saying the right thing, it's about saying the thing right!

Lesson Progress

Course Navigation

  • Lesson 1: Intro – What kind of campaigning are we talking about here?
  • Lesson 2: What are Attitudes ?
  • Lesson 3: Do I know what I want? Research Attitudes!
  • Lesson 4: How can I trigger my Target Group? Research Values!
  • Lesson 5: How can I use values to Frame my Comms?
  • Lesson 6: How can I use Metaphors, Messengers and Tone to Frame my Comms?
  • Lesson 7: My Frames are perfect but….Do They Work?
  • Lesson 8: Humans are full of biases. For Better or for Worse?
  • Lesson 9: What are my last Secret Weapons ? Tactics for Comms !
  • Conclusion

Course Content

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Lessons Status
1

What are my last Secret Weapons ? Tactics for Comms !
  • Stay on Track!
  • Don’t Think Of An Elephant!
  • Model Change Journeys
  • Come In Hiding
  • Priming
  • The Foot In The Door Effect
  • The Door In The Face Effect
  • Reciprocity Effect
  • Acknowledge Your Opponents
  • Avoid Internal Dissent
  • Compensate The Cost of Change
  • Talk About Solutions
  • Be Coherent In Words And Actions
  • Closing off this last lesson

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