In the world of campaigning, there is a harsh debate on whether you should engage in fighting your opponents. Supporters of this tactic argue that conservatives and progressives are waging a real war, and that there is no way to stay clean. Others oppose that progressives have to stay on higher moral ground and that…
Whether you are a non-partisan activist, part of a local LGBTQ + movement, or simply a socially engaged individual, adjusting your communication to the COVID-19 is surely a challenge to you. This is why we have compiled a few resources to help you prompt your own thinking, and make the right decisions about how you…
With the global strengthening of the far-right and anti-gender movements, we have been witnessing alarming coordinated attacks on women’s rights, This is especially the case in the U.S., where states are practically or literally banning abortion. However, there are other positive examples testifying to the trend going in the opposite direction—a trend that ranged from…
In this article, Jing Daily discusses an Alibaba campaign that went viral and became a rare representation of queer love in Chinese media.
This article was curated from COMPASS An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC strategy. The priority and influencing audiences are those people whose behavior must change in order to improve the health situation. A complete audience analysis looks at: Socio-demographic characteristics such as sex, age, language and religion. Geographic characteristics like where…
This article first appeared on Freakonomics radio The interesting take-aways for LGBTI campaigners: Information is used by people depending on their existing views: The same piece of information, or explainer video, or real-life story, etc. will be used to REINFORCE attitudes, including negative ones, rather than challenge them. It was pretty clear so far that…
This article by Ralph Underhill, PIRC Associate and Director of Framing Matters was published by the Public Interest Research Center: President Nixon famously said, “I am not a crook”. With those 5 words, he managed to reinforce the idea, in the minds of millions of Americans, that he was, in fact, a crook. What he…
We know that the world views of everyone are shaped by what “narratives” are out there. But what does this mean? and how does STORY-telling come into the picture. This easy set of definitions developed by the Narrative Initiative brings a useful clarification: Narrative Concepts These core concepts articulate the different levels at which we…
This article appeared in OpenGlobalRights Giving people a sense of optimism about and control over their future is the best way to stop populist narratives from taking root. With the global rise of populism, and far-right narratives increasingly seeping into the mainstream, the most powerful way to challenge hatred is not shouting people down—it is…
This paper appeared in Open Global Rights Its authors advocate for a change in mindset of campaigners for Human Rights. While some of their points are specific to “mainstream” Human Rights issues, that is issues with which a majority of people are theoretically OK but don’t actively support (like Freedom of Expression), some lessons hold…