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6 June 2019

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Don’t Parrot: A Short Guide to Avoiding Common Communication Pitfalls

Research, message development and testingBy admin6 June 2019

This article by Ralph Underhill, PIRC Associate and Director of Framing Matters was published by the Public Interest Research Center: President Nixon famously said, “I am not a crook”. With those 5 words, he managed to reinforce the idea, in the minds of millions of Americans, that he was, in fact, a crook. What he…

Story or Narrative: What’s the Difference?

Research, message development and testingBy admin6 June 2019

We know that the world views of everyone are shaped by what “narratives” are out there. But what does this mean? and how does STORY-telling come into the picture. This easy set of definitions developed by the Narrative Initiative brings a useful clarification: Narrative Concepts These core concepts articulate the different levels at which we…

Lessons from the Irish Abortion Campaign

Case StudiesBy admin6 June 2019

The victory of free choice in a Catholic country offers inspiration for LGBTIQ campaigners everywhere.

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