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2021

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Confronting Disinformation Spreaders on Twitter Only Makes It Worse, MIT Scientists Say

Communication tools and tacticsBy admin10 June 2021

This article appeared on vice.com Of all the reply guy species, the most pernicious is the correction guy. You’ve seen him before, perhaps you’ve even been him. When someone (often a celebrity or politician) tweets bad science or a provable political lie, the correction guy is there to respond with the correct information. According to…

A UN Campaign Animates Real Life Stories of LGBTQI+ Migrants

Case StudiesBy admin4 June 2021

Through compelling video animations that earned over 10 million views, the UN\’s Free and Equal Campaign told real stories of queer migrants.

Memes as a Campaigning Tool

Communication tools and tacticsBy admin13 April 2021

If you spend more than a few hours a day on the Internet (which, you must admit, is the case for nearly all of us), there are certain things you will come across wherever you are. On Twitter, it’s a food ordering site, on Instagram, some parody account. You can even find them on the…

Reframing the Narrative: Six Case Studies and Recommendations

Research, message development and testingBy admin11 April 2021

The Opportunity Agenda embarked on a six-part narrative research study to explore how narratives over sensitive social issues can change.  Below are the key recommendations they took from their work. The full studies can be accessed here. RECOMMENDATIONS Design a long-term strategy that is rooted in values. By clearly communicating what was at stake in the…

Engaging With Supporters Outside of Campaigns

Communication tools and tacticsBy admin7 April 2021

These precious insights were shared by the UK agency More Onion. More onion works with progressive non-profits to deliver high-impact digital campaigns and fundraising. One of the biggest challenges of non-profits is how to keep their email audience engaged when there’s no campaigning action to take. Relationships with supporters shouldn’t stop just because you don’t…

Baby Steps in Japan: One Step at a Time Towards Victory

Campaigning strategies and approachesBy admin6 April 2021

This TIME magazine article sums up what LGBTIQ advocates in Asia can learn from their siblings in Japan.

Trans Day of Visibility: Conversation on Campaign Strategies and Ideas

Campaigning strategies and approachesBy admin28 March 2021

Transgender Day of Visibility (TDoV) on March 31 celebrates the resilience and success of trans and gender nonconforming people. As we celebrate trans visibility, we particularly think of those who still feel invisible, even in their own communities, and live every day in fear of discrimination or violence. On TDoV and every other day of…

Fighting Back Disinformation

Research, message development and testingBy admin22 March 2021

Like many of us, you might be facing attacks from opponents consisting of lies, propaganda, and other forms of disinformation. A natural response is often to snap back with the truth. But one of the foundational principles in communication is that the “currency” of communication is not Truth, but Meaning. So what is to be…

Four SMS Best Practices for Your Next Campaign

Communication tools and tacticsBy admin18 March 2021

Tnis article was curated from New Mode By Rachel Phan, Community Engagement Specialist @ New/Mode Why we believe SMS is the future of digital campaigns. As we mentioned in our SMS Actions announcement, the proof is in the data: Text messages have a mind-blowing 98% open rate compared to just 20% for marketing emails. 90% of text messages…

A 7-Step Framework for Advocacy Messaging

Research, message development and testingBy admin12 March 2021

This article was written for Thetilt.org How a seven-step toolbox on shifting migration narratives can help us achieve lasting change. By Genevieve Sauberli and Christina MacGillivray When you hear the word ‘migrant’ or ‘migration’ what images come to mind? We’ve asked that question many times and the answer is always similar; the images that come…

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