Reproduced from Wagingnonviolence.org Struggles against human rights abuses or militarism are rarely linked — in thought or discussion — to humor. As serious matters, they deserve serious, strategic thinking about how to dismantle the power structures that enable them. But what if humor itself is a powerful tool for doing so? In “Laughing on the…
Reproduced from Charity.com By Tom Tapper, co-founder and creative director, Nice and Serious The five villains of charity video production (and how to defeat them) Since 2008 we’ve produced hundreds of videos for charities at Nice and Serious. Some have been a big success, others less so. But over time we’ve seen a familiar pattern…
From Storybasedstrategy.org Storytelling has always been central to movement building and successful campaigns. Now in the face of an increasingly complex and fragmented media environment, being strategic about how we tell our stories is more important than ever. Creating a strategy to frame an issue, build an inviting brand and distill our messages into the…
In their paper “Changing the Story: Story-Based Strategies for Direct Action Design”, Doyle Canning and Patrick Reinsborough develop an essential argument: “In the advertising industry they say, “People can only go somewhere that they have already been in their minds.” This rings true for action organizing too. When using a story-based strategy, the aspect of “foreshadowing” is…
NON-PROFIT STORYTELLING TIPS Recently I’ve been seeing lots of corporate social media campaigns that are aiming to increase consumer engagement with the brand. For example Dunkin Donuts (#MyDunkin), Nike’s Makers campaign, etc. Interestingly, their tactics for increasing consumer engagement is to use storytelling. You see, the big goal of engaging consumers with a corporate brand…