“Show, don’t Tell” – An Example from this Tactic from the Swedish Housing Crisis

Non classé

This article is taken from Famous Campaigns This 1.9-square-metre home makes Sweden’s housing crisis painfully real By James Herring on Thursday, August 20, 2026 Swedish housing developer Riksbyggen and BBDO Nordics have turned the country’s housing affordability crisis into three micro homes translating a stark set of statistics into an experiential marketing campaign people can physically step…

“Today I Am a Truck Driver”: An LGBT Activist Campaign in Support of the Truck Drivers’ Protest

Case Studies, Non classé

Between 2015 and 2017, LGBT activists in Russia joined forces to defend the rights of an unlikely group of essential workers….truck drivers! In doing so,  they challenged stereotypes and helped reshape the narrative surrounding LGBT activism. This case offers a lesson in creative campaigning as described by campaign co-organiser Alexey Sergeev. Context: Truck drivers protest…

How to use AI-Assisted mass focus groups

Non classé

This article was written with items taken from Loopanel AI is transforming the way we conduct focus groups, making the process faster, more efficient, and more insightful. From generating AI focus group questions to analysing transcripts and drafting reports, AI focus group tools are helping researchers at every stage of the process.   The research challenge Anyone…