This article is taken from Famous Campaigns This 1.9-square-metre home makes Sweden’s housing crisis painfully real By James Herring on Thursday, August 20, 2026 Swedish housing developer Riksbyggen and BBDO Nordics have turned the country’s housing affordability crisis into three micro homes translating a stark set of statistics into an experiential marketing campaign people can physically step…
This article is copied from NewWorld Report It brings great insights into what shape modern campaign is taking. It requires a high level of strategic organising and a strong team, but it can be carried out with limited funding. Its structure is very inspiring and worth looking into ——- Earlier this summer, NewWorld partnered…
Deportivo Municipal of Lima launched the award-winning “The Thousand Sponsors of Muni” campaign. Facing a financial crisis and missing a main corporate sponsor, the historic Peruvian club turned its jersey into a crowd-funded mosaic, selling 1,000 micro-advertising slots to local small businesses and fans for roughly $60 each. How the Campaign Worked…
ACCESS THE COURSE MEET THE SPEAKERS Duong Dang (they) – LGBTI Rights Program Manager – Isee Vietnam Read more about the “Leave with Pride” campaign Rosario Coco (he) – President of Gaynet Outsport Coordinator at AICS LGBTI – Italy Read more about the Meglio a Colori Campaign REGISTER FOR THE WEBINAR
Iraqi artist Mokhallad Habib uses scars of warfare to create symbols of peace. A powerful tactic that reminds the one to reclaim slurs or hate messages, often used by LGBTQI campaigns. The reactions to these images are overwhelmingly positive, although the tactic can also be called out as naive. This shows the power of sincerity…
Between 2015 and 2017, LGBT activists in Russia joined forces to defend the rights of an unlikely group of essential workers….truck drivers! In doing so, they challenged stereotypes and helped reshape the narrative surrounding LGBT activism. This case offers a lesson in creative campaigning as described by campaign co-organiser Alexey Sergeev. Context: Truck drivers protest…
Whatever change you are trying to make, you need to win hearts and minds to win acceptance of sexual and gender diversities. But the Human heart and mind are strange creatures, sometimes defying logic, often ‘puzzling’ common sense. But most puzzles have solutions, and finding them brings great satisfaction. This publication is about presenting…
For 5 years, Sogicampaigns has worked with campaigners in 10 different countries as part of the Free to Be Me project. We have captured essential lessons and methods in this important toolkit, Have a look at the Table of Content below and check out the full Guide to Crafting Messages that Touch Hearts and Minds
It’s mid-September, and Kirkenes – a small town in the north of Norway – is busy with preparations for its annual Barents Pride festival, a unique cross-border event that could turn out to be inspirational for many people. The idea for Barents Pride emerged in response to oppressive laws in Russia targeting LGBTQ+ individuals, particularly…
Although they now may seem antiquated to most people, attempts to forcefully change someone’s sexual orientation or gender identity are still common in many countries, even in the heart of Europe. In Italy, a staggering 1 in 5 LGBTQIA+ people has been subjected to these conversion practices. As a reaction, the Italian queer movement came…