From Famous Campaigns
Hospitality NT, the industry body representing pubs, restaurants and hotels in Australia’s Northern Territory, has released a satirical video imagining how hospitality and care services would cope without migrant workers.
Shared on Instagram, the A.I film turns a political debate into a simple question: what happens when the people doing these jobs are no longer there?
The industry body argues that working holidaymakers are particularly valuable to hospitality and accommodation businesses because they are mobile and willing to travel to where seasonal jobs exist.
Alongside the Australian Hotels Association and its state and territory branches, Hospitality NT is calling on the government to address delays in skilled work applications and protect regional employers from staff shortages.
The creative takes a dry policy issue and gives it an everyday consequence. The workers at the centre of the immigration debate become conspicuous by their absence.
Sogicampaigns comment:
This tactic is often referred to as “making the invisible visible” and there are many examples of this in the case studies featured on this site, for example an initiative by a book store to cover up all the books written by men to show just how few books by women are published. This also reminds us of the “Day without a Gay” initiative back in 2008, when LGB people were invited to call in sick to show the impact on the economy. That initiative in turn was inspired by a Swedish campaign to declassify homosexuality as an illness, that invited LGB people to call in sick.
