Queer and "Eary": Campaigning With Podcasts
We bring you several podcasts tackling LGBTIQ issues from various angles.
Building Meaningful Calls to Action
The Radcomms network has issued a useful brief on how to build good calls to action. Powerful stories move people to action. Here’s how to create calls to action that work. Great calls to action are: 1 Specific: Are you asking people to take an action that is observable and that can support your…
Confronting Disinformation Spreaders on Twitter Only Makes It Worse, MIT Scientists Say
This article appeared on vice.com Of all the reply guy species, the most pernicious is the correction guy. You’ve seen him before, perhaps you’ve even been him. When someone (often a celebrity or politician) tweets bad science or a provable political lie, the correction guy is there to respond with the correct information. According to…
Memes as a Campaigning Tool
If you spend more than a few hours a day on the Internet (which, you must admit, is the case for nearly all of us), there are certain things you will come across wherever you are. On Twitter, it’s a food ordering site, on Instagram, some parody account. You can even find them on the…
Engaging With Supporters Outside of Campaigns
These precious insights were shared by the UK agency More Onion. More onion works with progressive non-profits to deliver high-impact digital campaigns and fundraising. One of the biggest challenges of non-profits is how to keep their email audience engaged when there’s no campaigning action to take. Relationships with supporters shouldn’t stop just because you don’t…
Four SMS Best Practices for Your Next Campaign
Tnis article was curated from New Mode By Rachel Phan, Community Engagement Specialist @ New/Mode Why we believe SMS is the future of digital campaigns. As we mentioned in our SMS Actions announcement, the proof is in the data: Text messages have a mind-blowing 98% open rate compared to just 20% for marketing emails. 90% of text messages…
Online Course “Communications for Advocacy” in 6 Languages
Sogicampaigns and the PITCH program (Aidsfonds/Frontline Aids/Dutch Ministry of Foreign Affairs) are launching a free 10-lesson online course on Communications for Advocacy. This course s based on insights of hundreds of campaigners worldwide and aims to help activists and advocates to truly engage, rally and influence people to their advocacy cause. The course contains many…
Reaching Your Target Audience Through Personalisation Engines
Reaching your target audience is often a big challenge for campaigners who want to take their messages beyond the “choir” of existing supporters. So how can you locate your potential supporters, and how can you engage with them? Targeted advertisement on Facebook/Instagram via Facebook Business Manager is a solution that a lot of organisations…
Campaigning With Podcasts
From unsung stories in queer history to intimate conversations with queer celebrities, podcasts have become one of the most impactful tools for queer visibility.
How PR Pros Can Harness the Power of Podcasts During COVID-19
This article first appeared at PR Daily The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it. After months of being quarantined at home during the pandemic, professionals have taken to podcasting in droves. Spotify Chief Content and Advertising Business Officer Dawn Ostroff told…