Sogi Campaigns Blog | Sogi Campaigns

The Science of Posting on Social Media

September 6, 2015

Did you know that studies have shown that the optimum number of tweets to send per day is three, and that for maximum engagement you should aim to post between 9am and 3pm Monday through Thursday?

And the worst time to tweet? Every day after 8pm.

When you think about it, it kind of makes sense. Twitter users are just regular people, and people are far more likely to be active online earlier in the day (i.e., goofing around at work) and particularly lunchtime (1pm to 3pm is a great time to tweet) than they are late at night.

On Facebook, aim for two posts per day between 1pm and 4pm, while Instagram content generates maximum ROI between 2pm and 5pm.

Check out the visual below for more insights on a number of social media platforms, including Pinterest, Tumblr and LinkedIn, and comes courtesy of Setupablogtoday.com.

Gay as as…giraffe

September 6, 2015

In the long debate on whether homosexuality is “natural”, “normal”, etc. it can be a useful to have these examples on animal behavior as part of campaign argumentation.
http://www.gaystarnews.com/…/so-it-turns-out-giraffes-are…/…
We nevertheless suggest to do more research and provide quotes from trusted institutions. GSN is arguably NOT a trusted source to homophobes. And the much cited https://en.wikipedia.org/wiki/Bruce_Bagemihl is often the only reference on the subject. It has to be noted though that although he is an academic, he is also a gay advocate, which minimizes his credibility with the public.

Also, at the end of the day: since when do animals provide justification for human behavior???

Tips for campaigning on Instagram

September 6, 2015

Instagram is getting more and more popular as a campaigning tool. Here’s some useful insight into how to make it work for your strategies

Edit-a-thon

August 6, 2015

From Arts and Feminism

Here’s a really great innovative action that might be of some inspiration!

The Art+Feminism Wikipedia ‘edit-a-thon’ that took place on International Women’s Day helped create hundreds of new articles about female artists, who were previously underrepresented on the site.

Wikipedia is a leading source of knowledge for people across the world, and I would LOVE to see a similar action taken to promote LGBT history. In fact, if anyone would like to help organise something similar I would love to hear from them!