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March 2019

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"Kill Them With Kindness" tactic : Racist YouTube Videos Get a Refugee Pre-Roll in Germany

Communication tools and tacticsBy admin26 March 2019

Before getting to the xenophobic speeches of a racist campaigner, viewers would have to watch a 30-second \”ad\” from a refugee refuting his arguments.

How To Use Digital Storytelling To Win Over Hearts and Minds

StorytellingBy admin25 March 2019

Craig Dwyer, founder of ForaChange and Social Media Director for Yes Equality shares his learnings on unleashing the power of digital. Original article on Actbuildchange.org There has never been a better time for activists and organisations to harness the potential of campaigning in a digital world. Your campaign or organisation may already have a presence…

A Guide to Changing Someone Else’s Beliefs

Research, message development and testingBy admin14 March 2019

Listen to this story     Changing minds is hard to do: When our most dearly held opinions — things like political convictions, religious beliefs, morals, and core principles — are challenged, our brains put up one hell of a fight to protect them. Research has shown that when deeply held beliefs are called into question, the amygdala, a…

Wanna Be Heard? Wear Lipstick!

Case StudiesBy admin13 March 2019

Makeup and fashion groups can be the perfect way for LGBTIQ campaigners to reach some groups of women.

Old and New Power – Distributed action in modern times

Campaigning strategies and approachesBy admin13 March 2019

NEW POWER How Power Works in Our Hyperconnected World—and How to Make It Work for You by Jeremy Heimans & Henry Timms Heimans, CEO of Purpose, which “builds and supports social movements,” and Timms, executive director of the 92nd Street Y, debut with an illuminating discussion of how technology and our rising expectations have enabled…

“Love More, Give More” for the Global Fund: A Love Letter Campaign on Valentines Day

Case StudiesBy admin5 March 2019

This low cost campaign got donor countries to give millions for the fight against tuberculosis, malaria, and HIV and AIDS.

Handbag Tossing and River Pride: Stories of Myanmar's LGBTQI Festival

Case Studies, Creative ideasBy admin3 March 2019

Despite the criminalization of homosexuality in the country, 12,000 people joined the 5th Pride festival in the country (and the first one with a boat parade).

Very Visibly "Transparent" – Getting Trans Issues on the Czech Agenda

Case StudiesBy admin2 March 2019

Czech trans activists sat down with us to talk about their We are Trans campaign promoting trans people\’s visibility and debunking misconceptions about their lives.

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