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Arts and Farts for Creative Activism

This article was first published by the Center for Artistic Activism

The past decade has witnessed a surge in “artistic activism”…whether it actually works is however still a matter of faith more than fact.

What has not been done is an evidence-based, empirical comparative study of the variable impact of creative versus more conventional forms of activism on a public audience in terms of ideas, ideals and actions. Until now.

In May of 2018  we mounted activist interventions in Copenhagen, Denmark. Each day we paired a conventional activist intervention — public speaking, petitioning, flyering  — with a creative way of accomplishing the same task, in a classic A/B experimental model. The results were revealing.

Here is a  video that shows what we did and how people reacted to it. Watch and enjoy.