How to Reclaim Family Values From Haters: A Great Guide for activists!

In 2016–2017, ten movement leaders and experts from the LGBTI, women’s rights and progressive faith movements charted the use of family in recent years of progressive activism.

They engaged with 200+ experts, movement leaders, activists, scholars and grant makers through a survey, a conference and consultations with key organisations.

[box] “To continue winning over hearts and minds, social justice activists must complement their traditional approach based on rights, laws and standards (“We have the right to marriage”, “We have the right to free movement”) with a values-based approach (“We love each other and want to commit to spending our lives together”, “We all belong to a family”). This requires a fundamental shift in the conception, organisation and running of social justice campaigns.”

This guide invites social justice activists  to consider placing family equality at the centre of our progressive strategies, discourse and actions.

[box] “Campaigning publicly about family appeals to people – law-makers, the public, specific audiences and their fundamental sense of what a family truly is about: love, care, belonging, and deeply shared values. Appealing to these shared values is essential to effective social justice activism”

 [box] “Good strategic communication and messaging can only be grounded in good prior research into what messaging will best appeal to voters’ and politicians’ values”

Download the guide now