Stories From History: How Shedding Light on the Past Brightens the Future
Queer people have always been here. We share tips on how to start a campaign highlighting LGBTIQ people in history.
Identifying Harmful Pervasive Narratives
When we communicate, our stories at the surface look like they are perfect. But we are seldom aware of the underlying narratives that these stories also propagate and which can be harmful. One campaign video in the US featuring a Trans woman telling a perfectly uplifting story was not producing the desired effect in the…
Reframing the Narrative: Six Case Studies and Recommendations
The Opportunity Agenda embarked on a six-part narrative research study to explore how narratives over sensitive social issues can change. Below are the key recommendations they took from their work. The full studies can be accessed here. RECOMMENDATIONS Design a long-term strategy that is rooted in values. By clearly communicating what was at stake in the…
Fighting Back Disinformation
Like many of us, you might be facing attacks from opponents consisting of lies, propaganda, and other forms of disinformation. A natural response is often to snap back with the truth. But one of the foundational principles in communication is that the “currency” of communication is not Truth, but Meaning. So what is to be…
A 7-Step Framework for Advocacy Messaging
This article was written for Thetilt.org How a seven-step toolbox on shifting migration narratives can help us achieve lasting change. By Genevieve Sauberli and Christina MacGillivray When you hear the word ‘migrant’ or ‘migration’ what images come to mind? We’ve asked that question many times and the answer is always similar; the images that come…
Walking a Thin Line
Campaigners are often tempted to go a little bit beyond the consensus, so that their message cuts across the noise. But there is a thin line between being “edgy” and being distasteful. To illustrate this, we found this very interesting Article by Alfred Verhoeven, which looks at the difference between two commercials From LGBTQ…
What Will Make People Care For You?
As a campaigner, you deeply care about your subject. And your ultimate goal in (that part of your) life is to get as many other people as possible to share your concern, and take action with you. But there are many misconceptions about how to do this. We share here a couple of clever insights…
From Megaphone to Mosaic: Five Principles for Narrative Communications
By Alice Sachrajda & Thomas Coombes from “The TILT, Reframing Human Rights for the 21st Century” How can civil society groups and charities apply narrative work in practice? Based on our work with migration groups in the UK during the pandemic, we believe a crucial step is more narrative synergy between organisations that share the same values. Scroll right…
The Crazy World of Biases
This article was written by Buster Benson and includes links to connect to his profile, website and publications We definitely encourage you to follow his very smart insights into human psychology A few key take aways : There is too much information out there. When presented with new information, we absorb the one that fits what we…
Is It Time to Retire the Word “Privileged?”
This article by Lewis Oakley first appeared in The Advocate ———- As an equality activist, it’s my job to keep track of the tools that effectively change hearts and minds — hitting the delete button on tactics that worked five years ago and keeping my eye on new and inventive ways to get others to…