Talk of the Town – Winning Abortion Rights One Conversation at a Time in Ireland

This article by Clodagh Schofield first appeared on Mobilisationlab.org In Ireland on May 25, 2018, the Yes campaign to repeal the nation’s 8th Amendment abortion ban won after receiving nearly two-thirds of the over 2.1 million votes cast. The victory resulted in part from people across the country having hard conversations about abortion. Let’s take…

Campaigns Should Not Be Easy!

Campaigns shouldn’t be easy! Why difficulty and motivation matter so much in campaign design Thoughts on Dan Ariely’s book “Payoff” “Knowing what drives us and others is an essential step toward enhancing the inherent joy, and minimizing the confusion, in our lives” – Dan Ariely The work of Psychology and Behavioral Economics Professor Dan Ariely…

Too Many Cooks in the Kitchen?

Most are familiar with the saying “Too many cooks spoil the broth”, meaning that when too many people start deciding on something, it normally ends up messy. The typical coalition pitfalls will be familiar to most readers: turf wars, conflicting interests, resource constraints and so forth. From a communications perspective, these are often expressed in…