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A "Traditionally" Russian Campaign

Case StudiesBy admin22 October 2018

Showing queer people shopping together or doing household chores, this campaign showed that LGBTIQ people are \”traditional\” Russians with the same values.

Bedtime Stories to Change Hearts and Minds in Croatia

StorytellingBy admin20 October 2018

These children\’s books depict diverse families in Croatia and make for the best bedtime stories.

Where Love is Illegal: Portraits From Behind the Curtain

Case StudiesBy admin11 October 2018

This photo campaign tells the stories of queer people in the countries where homosexuality is still illegal.

Arts and Farts for Creative Activism

Creative ideasBy admin10 October 2018

In Coppenhagen, campaigners paired a \”conventional\” activist tool like public speaking with a more creative tactic, maximizing their impact.

WHAT to Say to WHOM: Take the Free Online Course on This Site

Research, message development and testingBy admin5 October 2018

Getting the right message to the right people is not as intuitive as it might seem. You obviously can’t talk to everyone at the same time, so a first challenge is to identify who you will talk to, the target group that is the most relevant for us, here and now. In other words: your…

Talk of the Town – How Ireland Won the Right to Abortion, One Story at a Time

StorytellingBy admin2 October 2018

This article from Mobilisation Lab shares crucial lessons from the key moments of the campaign to decriminalize abortion in Ireland.

TestXXX: An HIV Behaviour-Change Campaign Across Asian Countries

Case StudiesBy admin2 October 2018

This HIV awareness campaign in four major Asian cities just shared their major insights after a four-year run.

Romania: Winning When You Can’t Win!

Case StudiesBy admin2 October 2018

Through sexy and scary video ads, LGBTIQ group ACCEPT got Romanians to abstain from voting on a memorandum on marriage equality.

Ready4Repeal: Singapore Gets Ready 4 Its Future

Case StudiesBy admin2 October 2018

From Singapore to Kenya, learn from these campaigns to decriminalize homosexuality utilizing petitions, social media releases, and magazine covers.

Why People Share: The Psychology of Social Sharing

Communication tools and tacticsBy admin24 September 2018

We lately found this article on coschedule.com and though it’s business-focused, some lessons seem to be transferable to our sector. Below are the elements we suggest you have a look at and see how they resonate with your current practice on social media. “People buy (and share content) from those that they know, like, and trust.…

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