“Show, don’t Tell” – An Example from this Tactic from the Swedish Housing Crisis
This article is taken from Famous Campaigns This 1.9-square-metre home makes Sweden’s housing crisis painfully real By James Herring on Thursday, August 20, 2026 Swedish housing developer Riksbyggen and BBDO Nordics have turned the country’s housing affordability crisis into three micro homes translating a stark set of statistics into an experiential marketing campaign people can physically step…
