Often, the public representation of organisations in the media in carried by the people who the organisation sees as legitimate: either the people in power (for example the CEO, the founder, the charismatic leader), the experts (the scientists) or the people the organisation works for/with. While this perfectly makes sense for the organisations’ policies, this…
In our previous post, we have given an overview of what framing is and why it matters. We continue this exploration with additional extracts of the excellent report done by the Movement Advancement Project. So, how do we do framing? “Frankly, it’s not easy to effectively frame an issue. Why? Because good framing starts from…
One of the arguments against sexual and gender diversities that we hear most frequently the world over is that they are “choices”. This argument implies that people who don’t conform to social norms are personally responsible for it. Not only does it imply that there is a responsibility, hence a fault, but it also takes this…
Campaigns often aim to change “hearts and minds”. But these vague notions offer little help in identifying and designing what the change objectives exactly are. So what exactly are we trying to change? How people think? what they do? what they consider right or wrong? what they believe others think? Every campaigner needs to have…
From GayStarNews Jenny Fallover is backing the #NoSizeFitsAll campaign 28 September 2016 by Jenny Fallover I tweeted for the #NoSizeFitsAll campaign as soon as I read about it. Why do I think it’s important? I will be the first to confess I don’t know a lot about fashion and I am more of a jeans and t-shirt…
Great read for any fashion conscious activist, from Racket.com Activists Are Targeted For Their Beliefs — And How They Dress “There is no contradiction with fabulous shoes and serious social justice work,” Melissa Harris Perry wrote in Elle BY NADRA NITTLE AUG 9, 2016, 10:32AM EDT Patrisse Cullors and Tanya Bernard stand before a tense crowd at the Museum…
These campaigns can give you ideas on how to turn stereotypes to their head and use microagressions as material for your next campaign.
From New York Times, a must-read article on canvassing approaches. Dave Fleischer — a short, bald, gay, Jewish 61-year-old with bulging biceps and a distaste for prejudice — knocked on the front door of a modest home in a middle-class neighborhood on the west side of Los Angeles. It was an enthusiastic knuckle-thump, the kind…
In order to change people’s mind on an issue, you have to change their perception of this issue. Your goal is to frame the issue so it’s about something the majority of people agree with and care about.This normally means appealing to their deepest values. The Movement Advancement Project is an independent think tank that…
Remember, targeting a group as broad as “the general public” is far too inexact and can be a recipe for campaign disaster.Your digital campaign should target a specific, primary audience and its motivators. Although you should continue to test and adapt your messaging throughout your campaign, having clear agreement on who you’re talking to and…