Activists are Movie Heroes!
From Mandela\’s long walk to freedom to the U.S. civil rights movement, activists and social movements have been memorialized by cinema
Express Yourself(ie)!
Expressing ourselves is at the heart of every campaign. Our expressions is what makes us visible, what makes us liked or disliked, what brings us enemies and allies. Expressions come in many forms, and each campaigner will be faced with an early crucial choice : whose expression are we considering? and under what form? The…
Make a Detour on Pop Culture
A skilled campaigner knows how to ride the trend for a good cause.
Virtual Reality Gets Real in Latest Campaigns
It’s difficult to imagine how LGBT campaigning can integrate VR. Would an experience of rejection and discrimination filmed on VR and brought to the viewer be an effective tool? VR has been called the “empathy machine” but there is little experiment yet to as how far this goes. Anyway, there are bound to be many…
Using Simple Sign Language To Improve Your Public Event
Many years ago, a peculiar form of sign language emerged in the meetings of Quakers in Europe and North America. These simple hand signals were used to ensure that people could share their thoughts and feelings without interrupting speakers. They quickly spread through the British environmentalist movement as a way of improving meeting efficiency. More…
Media Mix
All of the media assets at your disposal fall somewhere in the framework of what’s called a “converging media mix.” This represents all of the communications channels and outreach efforts you’ll use during your campaign. There are four key strategy areas to this media mix: paid media, earned media, owned media and shared media. Here’s…
What Do Those Temporary Facebook Profile Pictures Really Mean?
As so many of us focus our work around online campaigns it’s really useful to know how social media drives norms (or doesn’t….). Here’s a great article from Scientific American that might help inform some of your future plans! Also worth reading on the same topic is the Washington Post’s article “More than 26 million people have…
Media Know-How: Tips and Resources
Effective campaigns differ by subject, scope, audience, location, cultural/political/social relevance, finances, strategies, and tactics (to name a few). There are various models for effective online and offline campaigning, however, whatever you are working all effective and successful campaigns should adhere to these four simple characteristics/rules: Be clear and concise. The core message—regardless of the…
Upcoming Trends in Social Video Campaigning
Technology’s inflexion points are difficult to spot without the benefit of hindsight, even for technology as widely hyped as social media and mobile video. Read about the 10 latest trends HERE
Strategizing Social Media
“New Tactics in Human Rights” bring together experts over “Online Discussions” on various topics. In this online conversation, they explored: How to define your social media goals and targets; Strategizing about how to reach your stakeholders with social media; Making decisions about the resources you should devote to building and maintaining a social media presence;…