Campaigning With Podcasts
From unsung stories in queer history to intimate conversations with queer celebrities, podcasts have become one of the most impactful tools for queer visibility.
How PR Pros Can Harness the Power of Podcasts During COVID-19
This article first appeared at PR Daily The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it. After months of being quarantined at home during the pandemic, professionals have taken to podcasting in droves. Spotify Chief Content and Advertising Business Officer Dawn Ostroff told…
Censored? Play It on the Radio
With the advent of gay \”propaganda\” laws, lean from this campaign by Reporters Without Borders Germany, a masterclass on persistence amid censorship.
The Real Story Behind Those #ChallengeAccepted Photos on Instagram
Protests across Turkey and a viral social media campaign in recent weeks have highlighted the rise of femicide — the murder of a woman because of her gender — and domestic violence in the country. Pinar Gültekin, a 27-year-old Turkish woman, went missing and was found dead on July 21 in the city of Mugla.…
TikTok – Leading LGBTQ Youth Platform!
TikTok, the app famous for launching newly out rapper Lil Nas X, is a space where many LGBTQ teens feel safe to come out and connect. The best part? Their parents aren’t on it This Peter may not be Peter Parker, but he is St. Louis, Missouri’s very own Amazing Spider-Man. The 17-year-old recent high school graduate…
Reality Virtues
Hello, campaigner! Are you willing to bring your campaign to a whole new level?
Video Content – Campaigning Trend on Fire!
Although the videos have been used for campaign purposes for a long time, they have only recently gained in serious popularity. Why is video content becoming so popular right now? Video as a format is certainly and without any doubt more compelling and visually appealing. But making a video today is easier than ever! With…
What Is a Handraiser? And How Can It Help You Win More Supporters?
Handraisers are forms of engagement which ask visitors to add their name in support of a values statement or policy, without an explicit target like a petition. How can your organisation make the best use of handraisers? This interesting article from Forward Action UK share precious advice Handraisers with an action daisy chain, promoted by…
10 Boxes Your Digital Activism Must Tick
A good campaign is not about your audience passively receiving your message. It’s about interaction, engagement, connection. Here are 10 key success factors to make this happen. 1.Go where your target is. It can never be repeated often enough: engagement happens best where users already are, as opposed to where the campaign…
Don’t Give Up the Fight – Digital Activism in Times of COVID-19
Physical distancing doesn’t have to mean social distancing. Communities are more important than ever and physical distancing should mean getting socially actually closer. May 17 will provide a key opportunity for this, and here are some ideas about how to make it happen. There is an online collaborative version of this document so that everyone…