This article first appeared at PR Daily The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it. After months of being quarantined at home during the pandemic, professionals have taken to podcasting in droves. Spotify Chief Content and Advertising Business Officer Dawn Ostroff told…
With the advent of gay \”propaganda\” laws, lean from this campaign by Reporters Without Borders Germany, a masterclass on persistence amid censorship.
Protests across Turkey and a viral social media campaign in recent weeks have highlighted the rise of femicide — the murder of a woman because of her gender — and domestic violence in the country. Pinar Gültekin, a 27-year-old Turkish woman, went missing and was found dead on July 21 in the city of Mugla.…
TikTok, the app famous for launching newly out rapper Lil Nas X, is a space where many LGBTQ teens feel safe to come out and connect. The best part? Their parents aren’t on it This Peter may not be Peter Parker, but he is St. Louis, Missouri’s very own Amazing Spider-Man. The 17-year-old recent high school graduate…
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Although the videos have been used for campaign purposes for a long time, they have only recently gained in serious popularity. Why is video content becoming so popular right now? Video as a format is certainly and without any doubt more compelling and visually appealing. But making a video today is easier than ever! With…
Handraisers are forms of engagement which ask visitors to add their name in support of a values statement or policy, without an explicit target like a petition. How can your organisation make the best use of handraisers? This interesting article from Forward Action UK share precious advice Handraisers with an action daisy chain, promoted by…
A good campaign is not about your audience passively receiving your message. It’s about interaction, engagement, connection. Here are 10 key success factors to make this happen. 1.Go where your target is. It can never be repeated often enough: engagement happens best where users already are, as opposed to where the campaign…
Physical distancing doesn’t have to mean social distancing. Communities are more important than ever and physical distancing should mean getting socially actually closer. May 17 will provide a key opportunity for this, and here are some ideas about how to make it happen. There is an online collaborative version of this document so that everyone…
COVID-19 was a huge test for campaigners, and their stories of creative resistance show us that it is always possible to fight.