Reaching your target audience is often a big challenge for campaigners who want to take their messages beyond the “choir” of existing supporters. So how can you locate your potential supporters, and how can you engage with them? Targeted advertisement on Facebook/Instagram via Facebook Business Manager is a solution that a lot of organisations…
From unsung stories in queer history to intimate conversations with queer celebrities, podcasts have become one of the most impactful tools for queer visibility.
This article first appeared at PR Daily The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it. After months of being quarantined at home during the pandemic, professionals have taken to podcasting in droves. Spotify Chief Content and Advertising Business Officer Dawn Ostroff told…
With the advent of gay \”propaganda\” laws, lean from this campaign by Reporters Without Borders Germany, a masterclass on persistence amid censorship.
Protests across Turkey and a viral social media campaign in recent weeks have highlighted the rise of femicide — the murder of a woman because of her gender — and domestic violence in the country. Pinar Gültekin, a 27-year-old Turkish woman, went missing and was found dead on July 21 in the city of Mugla.…
TikTok, the app famous for launching newly out rapper Lil Nas X, is a space where many LGBTQ teens feel safe to come out and connect. The best part? Their parents aren’t on it This Peter may not be Peter Parker, but he is St. Louis, Missouri’s very own Amazing Spider-Man. The 17-year-old recent high school graduate…
Hello, campaigner! Are you willing to bring your campaign to a whole new level?
Although the videos have been used for campaign purposes for a long time, they have only recently gained in serious popularity. Why is video content becoming so popular right now? Video as a format is certainly and without any doubt more compelling and visually appealing. But making a video today is easier than ever! With…
Handraisers are forms of engagement which ask visitors to add their name in support of a values statement or policy, without an explicit target like a petition. How can your organisation make the best use of handraisers? This interesting article from Forward Action UK share precious advice Handraisers with an action daisy chain, promoted by…
A good campaign is not about your audience passively receiving your message. It’s about interaction, engagement, connection. Here are 10 key success factors to make this happen. 1.Go where your target is. It can never be repeated often enough: engagement happens best where users already are, as opposed to where the campaign…