Transgender Day of Visibility (TDoV) on March 31 celebrates the resilience and success of trans and gender nonconforming people. As we celebrate trans visibility, we particularly think of those who still feel invisible, even in their own communities, and live every day in fear of discrimination or violence. On TDoV and every other day of…
Like many of us, you might be facing attacks from opponents consisting of lies, propaganda, and other forms of disinformation. A natural response is often to snap back with the truth. But one of the foundational principles in communication is that the “currency” of communication is not Truth, but Meaning. So what is to be…
Tnis article was curated from New Mode By Rachel Phan, Community Engagement Specialist @ New/Mode Why we believe SMS is the future of digital campaigns. As we mentioned in our SMS Actions announcement, the proof is in the data: Text messages have a mind-blowing 98% open rate compared to just 20% for marketing emails. 90% of text messages…
This article was written for Thetilt.org How a seven-step toolbox on shifting migration narratives can help us achieve lasting change. By Genevieve Sauberli and Christina MacGillivray When you hear the word ‘migrant’ or ‘migration’ what images come to mind? We’ve asked that question many times and the answer is always similar; the images that come…
Campaigners are often tempted to go a little bit beyond the consensus, so that their message cuts across the noise. But there is a thin line between being “edgy” and being distasteful. To illustrate this, we found this very interesting Article by Alfred Verhoeven, which looks at the difference between two commercials From LGBTQ…
In six animated videos featuring case studies from Poland to Nepal, we sum up our report on global good practices in campaigning.
© Samson Goetze / Behance This article by Antje Dun was published in The Commons social change library Do you need to find images & artwork related to COVID-19? Here is a list of websites where you can find coronavirus-COVID-19 art to use for your campaigns. Click on the titles to link to the websites.…
From Pride rides to rainbow masks, LGBTIQ activists found clever ways to campaign for equality and build bridges amid a global pandemic.
Ever thought of dumb ways to die? Watch this! So, is this a good or a bad campaign? This article from the Standford Social Innovation Review shares precious insights on this, and on many other aspects of how to make a successful campaign. It’s worth reading it in full, but for the busy ones, here’s…
As a campaigner, you deeply care about your subject. And your ultimate goal in (that part of your) life is to get as many other people as possible to share your concern, and take action with you. But there are many misconceptions about how to do this. We share here a couple of clever insights…