Lessons From a Donation Campaign in Ukraine
Insight Ukraine led a donation drive that successfully mobilized support for women and LGBTIQ people and centered stories of solidarity in wartime.
Identifying Harmful Pervasive Narratives
When we communicate, our stories at the surface look like they are perfect. But we are seldom aware of the underlying narratives that these stories also propagate and which can be harmful. One campaign video in the US featuring a Trans woman telling a perfectly uplifting story was not producing the desired effect in the…
Building Meaningful Calls to Action
The Radcomms network has issued a useful brief on how to build good calls to action. Powerful stories move people to action. Here’s how to create calls to action that work. Great calls to action are: 1 Specific: Are you asking people to take an action that is observable and that can support your…
Ready, Steady, Go, Turkey!
LGBTIQ activists turned to independent media personalities from YouTube to Twitter to publicize their campaign for inclusive legal reforms.
Confronting Disinformation Spreaders on Twitter Only Makes It Worse, MIT Scientists Say
This article appeared on vice.com Of all the reply guy species, the most pernicious is the correction guy. You’ve seen him before, perhaps you’ve even been him. When someone (often a celebrity or politician) tweets bad science or a provable political lie, the correction guy is there to respond with the correct information. According to…
A UN Campaign Animates Real Life Stories of LGBTQI+ Migrants
Through compelling video animations that earned over 10 million views, the UN\’s Free and Equal Campaign told real stories of queer migrants.
Memes as a Campaigning Tool
If you spend more than a few hours a day on the Internet (which, you must admit, is the case for nearly all of us), there are certain things you will come across wherever you are. On Twitter, it’s a food ordering site, on Instagram, some parody account. You can even find them on the…
Reframing the Narrative: Six Case Studies and Recommendations
The Opportunity Agenda embarked on a six-part narrative research study to explore how narratives over sensitive social issues can change. Below are the key recommendations they took from their work. The full studies can be accessed here. RECOMMENDATIONS Design a long-term strategy that is rooted in values. By clearly communicating what was at stake in the…
Engaging With Supporters Outside of Campaigns
These precious insights were shared by the UK agency More Onion. More onion works with progressive non-profits to deliver high-impact digital campaigns and fundraising. One of the biggest challenges of non-profits is how to keep their email audience engaged when there’s no campaigning action to take. Relationships with supporters shouldn’t stop just because you don’t…
Baby Steps in Japan: One Step at a Time Towards Victory
This TIME magazine article sums up what LGBTIQ advocates in Asia can learn from their siblings in Japan.