Often, the public representation of organisations in the media in carried by the people who the organisation sees as legitimate: either the people in power (for example the CEO, the founder, the charismatic leader), the experts (the scientists) or the people the organisation works for/with. While this perfectly makes sense for the organisations’ policies, this…
In our previous post, we have given an overview of what framing is and why it matters. We continue this exploration with additional extracts of the excellent report done by the Movement Advancement Project. So, how do we do framing? “Frankly, it’s not easy to effectively frame an issue. Why? Because good framing starts from…
From humor to rainbows, here are a few ideas on getting the attention of your audience.
From the release of political prisoners to political change, both large and small, letter-writing campaigns have also been a solid staple for social activists across the world. Although modern technology may have replaced the written letter with emails and social media, the tactics within these campaigns still remain largely the same. Today, we give you SEVEN…
Expressing ourselves is at the heart of every campaign. Our expressions is what makes us visible, what makes us liked or disliked, what brings us enemies and allies. Expressions come in many forms, and each campaigner will be faced with an early crucial choice : whose expression are we considering? and under what form? The…
Whether it’s at a protest, public event, or at an established community space, it’s always important to ensure that every one, regardless of background, is free to engage with your community. When it comes to the LGBTQ community safe spaces are incredibly important, especially for young people and minorities that may face widespread discrimination within mainstream…
A skilled campaigner knows how to ride the trend for a good cause.
From Kosovo to Thailand, here are great examples of world leaders joining Pride parades and supporting the fight for equality.
One of the arguments against sexual and gender diversities that we hear most frequently the world over is that they are “choices”. This argument implies that people who don’t conform to social norms are personally responsible for it. Not only does it imply that there is a responsibility, hence a fault, but it also takes this…
Campaigns often aim to change “hearts and minds”. But these vague notions offer little help in identifying and designing what the change objectives exactly are. So what exactly are we trying to change? How people think? what they do? what they consider right or wrong? what they believe others think? Every campaigner needs to have…