Tips for Effective Image Testing

In a previous post, we shared some insights from the Resource Media website on choosing the right image for your communication. But how will you know whether your carefully laid out thoughts actually work? Here are some more insights from the same source on how to test your visuals. Why test? Testing your visuals can…

Storytelling: Seeing is Believing

This article is a summary of the publication Seeing is Believing : A Guide to Visual Storytelling Best Practices by Resource Media   300 million photos are uploaded on Facebook alone every day in 2017 (source), that’s how powerful our drive for pictures is. No story has the power to move people without visual support. This is…

Finding the Right Frame in Slovenia: Toolkit Just Published!

A very interesting report has just come out. It tells the story of how LEGEBITRA, Slovenia’s main LGBT organisation, has developed their messages when the government imposed a national referendum on opening marriage to same-sex couples. This report gives a detailed overview of how the each side FRAMED the debate. The analysis differentiates between the “diagnosis”…