Campaigns Should Not Be Easy!

Campaigns shouldn’t be easy! Why difficulty and motivation matter so much in campaign design Thoughts on Dan Ariely’s book “Payoff” “Knowing what drives us and others is an essential step toward enhancing the inherent joy, and minimizing the confusion, in our lives” – Dan Ariely The work of Psychology and Behavioral Economics Professor Dan Ariely…

Street Action 101

This article from wikihow offers a good insight into the 101 of organising a street action. How to Protest Three Parts:Organizing a ProtestGetting Prepared to ProtestProtesting Effectively and SafelyCommunity Q&A When you just can’t stay silent on a particular issue, expressing your views through civil protest is a positive way to make a difference. Gathering…

Fundraising

Despite the size of your campaign, there will be times when certain resources and actions will require financial support. For many, fundraising is the lifeline for their campaign. There are many methods and creative ideas to running a successful fundraising campaign for your cause or organization. Here are some suggestions and resources to keep in mind…

Storytelling

Stories shape our world visions and they have the power to change the world. But telling a story is not as obvious as it seems. It requires a deep understanding of how we make sense of what we are told. This section provides some insights into this hugely exciting field.

Theory 101

Building your campaign or movement does not happen in a vacuum but is tied to wider structures of oppression and discrimination such as classism, sexism and racism. Theory 101 provides you with the definitions, examples, and resources needed to understand how all these systems of marginalization and oppression are connected to each other.

Too Many Cooks in the Kitchen?

Most are familiar with the saying “Too many cooks spoil the broth”, meaning that when too many people start deciding on something, it normally ends up messy. The typical coalition pitfalls will be familiar to most readers: turf wars, conflicting interests, resource constraints and so forth. From a communications perspective, these are often expressed in…