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April 2021

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Memes as a Campaigning Tool

Communication tools and tacticsBy admin13 April 2021

If you spend more than a few hours a day on the Internet (which, you must admit, is the case for nearly all of us), there are certain things you will come across wherever you are. On Twitter, it’s a food ordering site, on Instagram, some parody account. You can even find them on the…

Reframing the Narrative: Six Case Studies and Recommendations

Research, message development and testingBy admin11 April 2021

The Opportunity Agenda embarked on a six-part narrative research study to explore how narratives over sensitive social issues can change.  Below are the key recommendations they took from their work. The full studies can be accessed here. RECOMMENDATIONS Design a long-term strategy that is rooted in values. By clearly communicating what was at stake in the…

Engaging With Supporters Outside of Campaigns

Communication tools and tacticsBy admin7 April 2021

These precious insights were shared by the UK agency More Onion. More onion works with progressive non-profits to deliver high-impact digital campaigns and fundraising. One of the biggest challenges of non-profits is how to keep their email audience engaged when there’s no campaigning action to take. Relationships with supporters shouldn’t stop just because you don’t…

Baby Steps in Japan: One Step at a Time Towards Victory

Campaigning strategies and approachesBy admin6 April 2021

This TIME magazine article sums up what LGBTIQ advocates in Asia can learn from their siblings in Japan.

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