Transgender Day of Visibility (TDoV) on March 31 celebrates the resilience and success of trans and gender nonconforming people. As we celebrate trans visibility, we particularly think of those who still feel invisible, even in their own communities, and live every day in fear of discrimination or violence. On TDoV and every other day of…
Like many of us, you might be facing attacks from opponents consisting of lies, propaganda, and other forms of disinformation. A natural response is often to snap back with the truth. But one of the foundational principles in communication is that the “currency” of communication is not Truth, but Meaning. So what is to be…
Tnis article was curated from New Mode By Rachel Phan, Community Engagement Specialist @ New/Mode Why we believe SMS is the future of digital campaigns. As we mentioned in our SMS Actions announcement, the proof is in the data: Text messages have a mind-blowing 98% open rate compared to just 20% for marketing emails. 90% of text messages…
This article was written for Thetilt.org How a seven-step toolbox on shifting migration narratives can help us achieve lasting change. By Genevieve Sauberli and Christina MacGillivray When you hear the word ‘migrant’ or ‘migration’ what images come to mind? We’ve asked that question many times and the answer is always similar; the images that come…
Campaigners are often tempted to go a little bit beyond the consensus, so that their message cuts across the noise. But there is a thin line between being “edgy” and being distasteful. To illustrate this, we found this very interesting Article by Alfred Verhoeven, which looks at the difference between two commercials From LGBTQ…