This manual tells the story of how activists and researchers in Nigeria, Cameroon, Zambia and Mozambique explored new ways to influence public opinion on sexual and gender diversities, with support from the UN and a support team from the South African organisation Singizi. “This is a manual by activists for activists. As activists one…
Listen to this story Changing minds is hard to do: When our most dearly held opinions — things like political convictions, religious beliefs, morals, and core principles — are challenged, our brains put up one hell of a fight to protect them. Research has shown that when deeply held beliefs are called into question, the amygdala, a…
On February 12, 2014 the New Zealand Prime Minister proudly announced on TV that he could medically prove that he was not a …lizard. Although this made everyone laugh, the sad truth is that he had to respond to a constitutional request of a citizen who demanded that the PM proved that he was not…
Getting the right message to the right people is not as intuitive as it might seem. You obviously can’t talk to everyone at the same time, so a first challenge is to identify who you will talk to, the target group that is the most relevant for us, here and now. In other words: your…
Article first published on IPS journal The globalisation of anti-gender campaigns Transnational anti-gender movements in Europe and Latin America create unlikely alliances By Sonia Corrêa, David Paternotte, Roman Kuhar | 31.05.2018 EPAHundreds of people take part during a demonstration in front of the Paraguayan Congress in Asuncion to claim a public education system based on…
The European umbrella organisation of LGBTQI organisations ILGA Europe and the Public Interest Research Center have just published two essential guides to help activists frame their messages. The first of these, Framing Equality, is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around…
A very interesting report has just come out. It tells the story of how LEGEBITRA, Slovenia’s main LGBT organisation, has developed their messages when the government imposed a national referendum on opening marriage to same-sex couples. This report gives a detailed overview of how the each side FRAMED the debate. The analysis differentiates between the “diagnosis”…
The Frameworks Institute distinguishes 11 elements of a frame. A useful “mapping” of the various elements you should consider when developing a message. Framing is the process of making choices about how to communicate. Strategic framing is making these decisions with a clear goal in mind and with the intention of cueing a specific response…
On June 26, 2017German Chancellor Merkel announced her change of heart of same-sex marriage. For details, see report from LA Times by clicking on the image below. Right, it’s clear that the real reason for this is that widespread pressure has made it politically impossible for her to resist any longer, especially as the opposition…
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