Reaching your target audience is often a big challenge for campaigners who want to take their messages beyond the “choir” of existing supporters. So how can you locate your potential supporters, and how can you engage with them? Targeted advertisement on Facebook/Instagram via Facebook Business Manager is a solution that a lot of organisations…
From unsung stories in queer history to intimate conversations with queer celebrities, podcasts have become one of the most impactful tools for queer visibility.
Art is a powerful medium for activism across the world, an instrument for social movements and organisations that are trying to inspire and communicate a message to promote change. Artivism is the intersection between art and activism, and it comes in many forms, including visual arts, songs, poetry, and dance, among others. This publication by…
This article first appeared at PR Daily The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it. After months of being quarantined at home during the pandemic, professionals have taken to podcasting in droves. Spotify Chief Content and Advertising Business Officer Dawn Ostroff told…