Ever thought of dumb ways to die? Watch this! So, is this a good or a bad campaign? This article from the Standford Social Innovation Review shares precious insights on this, and on many other aspects of how to make a successful campaign. It’s worth reading it in full, but for the busy ones, here’s…
As a campaigner, you deeply care about your subject. And your ultimate goal in (that part of your) life is to get as many other people as possible to share your concern, and take action with you. But there are many misconceptions about how to do this. We share here a couple of clever insights…
Campaigners spilled all the beans on what worked and what didn\’t in their successful campaign for marriage equality.
Sogicampaigns and the PITCH program (Aidsfonds/Frontline Aids/Dutch Ministry of Foreign Affairs) are launching a free 10-lesson online course on Communications for Advocacy. This course s based on insights of hundreds of campaigners worldwide and aims to help activists and advocates to truly engage, rally and influence people to their advocacy cause. The course contains many…
Reaching your target audience is often a big challenge for campaigners who want to take their messages beyond the “choir” of existing supporters. So how can you locate your potential supporters, and how can you engage with them? Targeted advertisement on Facebook/Instagram via Facebook Business Manager is a solution that a lot of organisations…
From unsung stories in queer history to intimate conversations with queer celebrities, podcasts have become one of the most impactful tools for queer visibility.
Art is a powerful medium for activism across the world, an instrument for social movements and organisations that are trying to inspire and communicate a message to promote change. Artivism is the intersection between art and activism, and it comes in many forms, including visual arts, songs, poetry, and dance, among others. This publication by…
This article first appeared at PR Daily The format has grown even more popular despite fewer commuters during WFH. Here’s how communicators can make the most of it. After months of being quarantined at home during the pandemic, professionals have taken to podcasting in droves. Spotify Chief Content and Advertising Business Officer Dawn Ostroff told…
Despite great odds, Chinese activists started a viral campaign that mobilized thousands of people to support marriage equality.
This SCMP article tells the inspiring story of Thai activists turning pro-democracy rallies into demonstrations for gender and marriage equality.