NON-PROFIT STORYTELLING TIPS Recently I’ve been seeing lots of corporate social media campaigns that are aiming to increase consumer engagement with the brand. For example Dunkin Donuts (#MyDunkin), Nike’s Makers campaign, etc. Interestingly, their tactics for increasing consumer engagement is to use storytelling. You see, the big goal of engaging consumers with a corporate brand…
From Newtactics.org How to be respectful AND persuasive 1. Tune in and connect. Use the weather, the environment, any element of communality to create the initial contact. Start with small talk or rituals. It helps create that tiny bond on which to tie your message. 2. Pace the energy. It’s hard to say this without…
Psychologist Jonathan Haidt theorized that people have two minds: one intuitive (that generates reflexes, or “gut feelings”) and one rationale, that produces reflections, thoughts, etc. In practice, people often make a decision about right and wrong based on their gut reactions, using the intuitive mind, and then use their rational mind to produce a rationalization…
With references from Nick Cooney’s essential book “Change of Heart” 1 Putting in context A core concept of behavioural psychology is that we don’t know what we want until we see it in context. Everything, including our judgements on how much something is worth, is relative and can be shaped by perceptual contrast. This principle…