Strategizing Social Media

“New Tactics in Human Rights” bring together experts over “Online Discussions” on various topics. In this online conversation, they explored: How to define your social media goals and targets; Strategizing about how to reach your stakeholders with social media; Making decisions about the resources you should devote to building and maintaining a social media presence;…

Engage Your Audience

With hundreds of millions of people around the world participating in social networks, it’s become passé to try to “be the message”. Your campaign shouldn’t send a message, it shouldn’t even generate expressions it should convene a conversation, as only conversations move positions.
And to create the conversation, you have to engage your audience.