Most are familiar with the saying “Too many cooks spoil the broth”, meaning that when too many people start deciding on something, it normally ends up messy.
The typical coalition pitfalls will be familiar to most readers: turf wars, conflicting interests, resource constraints and so forth. From a communications perspective, these are often expressed in challenges like:
- How will the coalition present itself publicly?
- How will they reach agreement on positioning and messaging?
- How will the groups share their lists and how will newly-acquired supporters be distributed amongst the partners?
This excellent article from Greenpeace’s MOBLAB shares interesting insights about how to navigate those waters and suggest a creative solution: create a common portal and let each coalition partner develop their own content from there.
Read more HERE
