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Case Studies

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Safe Spaces Makes it Get Better in Mexico

Case StudiesBy admin2 April 2023

This Mexican campaign created spaces for LGBTIQ youth at risk of violence, battling isolation and online hate.

Vietnam, Say "I Do"

Case StudiesBy admin1 February 2023

Activists take us behind the scenes of I DO, a campaign that has mobilized public support for marriage equality thanks to its organic and engaging nature.

Speaking Up Without Words in Russia

Case StudiesBy admin2 January 2023

Russian trans activists took us backstage their campaign against Putin\’s gay propaganda law.

Nailing Equality in Japan

Case StudiesBy admin24 December 2022

Advocates for marriage equality in Japan complement lobbying and litigation with a public awareness campaign that has successfully increased public support for the measure.

How to Avoid Pinkwashing: Lessons From Hong Kong

Case StudiesBy admin14 December 2022

Corporate allyship during Pride is vital, but businesses must do it right and demonstrate consistent support for LGBTIQ equality.

Providing the Right Information: Raising Awareness on Trans Issues in Germany

Case StudiesBy admin2 September 2022

A trans advocacy group in Germany told us how they used communications testing to come up with a compelling narrative for trans equality.

Lessons From a Donation Campaign in Ukraine

Case StudiesBy admin1 September 2022

Insight Ukraine led a donation drive that successfully mobilized support for women and LGBTIQ people and centered stories of solidarity in wartime.

Ready, Steady, Go, Turkey!

Case StudiesBy admin2 June 2022

LGBTIQ activists turned to independent media personalities from YouTube to Twitter to publicize their campaign for inclusive legal reforms.

A UN Campaign Animates Real Life Stories of LGBTQI+ Migrants

Case StudiesBy admin4 June 2021

Through compelling video animations that earned over 10 million views, the UN\’s Free and Equal Campaign told real stories of queer migrants.

How the Yes Was Won: The Inside Story of the Marriage Referendum in Ireland

Case StudiesBy admin15 November 2020

Campaigners spilled all the beans on what worked and what didn\’t in their successful campaign for marriage equality.

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