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Case Studies

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Armenia’s Campaign on Violence Against Queer Women Looks Inside Too

Case StudiesBy admin15 June 2023

Activists got high-profile allies from diplomats to UN oficials to help them break the silence about violence against queer women in Armenia.

Vietnam: Going Viral With the Ministry of Health

Case StudiesBy admin15 June 2023

Volunteers requested their employers to grant them sick leave for being LGBTIQ in this viral campaign to end conversion practices in Vietnam.

Rainbow Life Museum: Forging a Community-Led Movement For Acceptance in Cambodia

Case StudiesBy admin2 June 2023

Rainbow Life Museum captures the stories of older LGBTIQ people in Cambodia to debunk misconceptions and break the stigma around sexual and gender diversity.

Live and Let Love in Sri Lanka

Case StudiesBy admin30 May 2023

EQUAL GROUND told us us how they developed a research-driven campaign to appeal to the broader Sri Lankan public on LGBTIQ acceptance.

Campaigning for Trans Rights in Spain – Part 1: Preparing the Campaign With Research

Case StudiesBy admin20 May 2023

The campaign for Spain\’s comprehensive trans law started through rigorous research and audience testing.

Campaigning for Trans Rights in Spain – Part 2: Going Deep Into Social Listening

Case StudiesBy admin20 May 2023

In part two of our series on the campaign for Spain\’s trans law, we delve into how campaigners analyzed social media to come up with best narratives.

Campaigning for Trans Rights in Spain – Part 3: And…Action!

Case StudiesBy admin20 May 2023

From parents thanking their trans kids to trans activists honoring political allies, the campaign for Spain\\\’s trans law put the spotlight on stories of gratitude.

Campaigning in Movement Style – Lessons From Russia

Case StudiesBy admin4 May 2023

To mitigate the damage of Russia\’s gay \”propaganda\” law, activists started a public campaign asserting that people are not propaganda.

Taking LGBTQI+ Activism to New Heights

Case StudiesBy admin2 May 2023

Pink Summits is a campaign bringing LGBTIQ visibility to the highest mountain peaks in the world. Dastan Kasmamytov told us the history of the campaign and shared the lessons they learned.

The Road to YES – How Marriage Equality was Won Down Under

Case StudiesBy admin2 April 2023

The \”Yes\” campaign is a story of determination, where Australian activists used the full arsenal of organizing and campaigning tools to win marriage equality.

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