26 January 2026

Humour-Based Tactics for Effective Campaigning

Humour-Based Tactics for Effective Campaigning Here’s the thing: nonstop doom and gloom can make people shut down. But pretending everything’s fine doesn’t work either. Facts matter, and if we skip over them, we lose connection with the challenges at hand.  That’s where humour comes in. A well-placed laugh doesn’t erase the truth; it helps to…

Reclaiming the negative

Reclaiming the negative: when to confront, when to reframe, and how to shift public understanding When faced with harmful speech, for instance, slurs or dehumanising language, our instinct is often to respond directly, to call out false accusations and set the record straight.  Sometimes this works; other times, it backfires.  Research shows our brains are…