Nailing Equality in Japan
Advocates for marriage equality in Japan complement lobbying and litigation with a public awareness campaign that has successfully increased public support for the measure.
How to Avoid Pinkwashing: Lessons From Hong Kong
Corporate allyship during Pride is vital, but businesses must do it right and demonstrate consistent support for LGBTIQ equality.
Providing the Right Information: Raising Awareness on Trans Issues in Germany
A trans advocacy group in Germany told us how they used communications testing to come up with a compelling narrative for trans equality.
Lessons From a Donation Campaign in Ukraine
Insight Ukraine led a donation drive that successfully mobilized support for women and LGBTIQ people and centered stories of solidarity in wartime.
Identifying Harmful Pervasive Narratives
When we communicate, our stories at the surface look like they are perfect. But we are seldom aware of the underlying narratives that these stories also propagate and which can be harmful. One campaign video in the US featuring a Trans woman telling a perfectly uplifting story was not producing the desired effect in the…
Building Meaningful Calls to Action
The Radcomms network has issued a useful brief on how to build good calls to action. Powerful stories move people to action. Here’s how to create calls to action that work. Great calls to action are: 1 Specific: Are you asking people to take an action that is observable and that can support your…
Ready, Steady, Go, Turkey!
LGBTIQ activists turned to independent media personalities from YouTube to Twitter to publicize their campaign for inclusive legal reforms.