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20 June 2019

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Is Information What People Need?

Research, message development and testingBy admin20 June 2019

This article first appeared on Freakonomics radio The interesting take-aways for LGBTI campaigners: Information is used by people depending on their existing views: The same piece of information, or explainer video, or real-life story, etc. will be used to REINFORCE attitudes, including negative ones, rather than challenge them.  It was pretty clear so far that…

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