Pop Up! for Diversity in South Africa
With Archbishop Desmond Tutu on their side, South African activists led a campaign debunking the claim that homosexuality is un-African.
Marriage Equality Referendum in Slovenia: An Uphill Battle
Against all odds, activists persisted and got high-profile figures to join their campaign to shift public opinion and win a referendum on marriage equality.
Let’s Talk About HIV in India
Activists shared tips from their campaign that got social media talking about safe sex and HIV in India.
Preparing the Ground for a Campaign Launch: Lessons From This Girl Can
Tanya Joseph, director of business partnerships at Sport England, wrote this great article for the Charitycomms.org website. It offers great insights into what you can (and should) do before you launch a campaign, to ensure it kicks off nicely. Remember a few campaign principles: No one likes a ghost town. So you need a good ground…
Six Behavioural Psychology Tips for Effective Campaigns
The following article by BOND’s ALICE DELEMARE, provides a good summary of essential strategic points and offers useful links to more detailed articles. A good article to keep close at hand. From BOND Changing people’s behaviour is difficult. If we want people to take sustained action in support of international development issues, we need to understand…
Good Stock Photo Sites
Every campaign needs good visual. But where to find what you need in the maze of commercial offers ? A consultation on the fantastic e-campaigner community ECF forum has identified the following sites: UNSPLASH PIXABAY PEXELS 500PX Deathoftestockphoto.com Visualhunt.com libreshot.com realisticshots.com commons.wikimedia.org/wiki/Main_Page publicdomainarchive.com www.dotspin.com/the-commons www.gratisography.com thestocks.im medium.com/@dustin/stock-photos-that-dont-suck-62ae4bcbe01b (list of sources) www.snapwi.re picjumbo.com uperfamous.com thepatternlibrary.com…
Using Infographics in Nonprofit Campaigning: Charity Tax Campaign
A great example on how to use infographics to document campaigns. This website also provides info on how to use cartoons for campaigning. A useful resource
Lessons from Freedom to Marry Campaign: Messaging, Messengers and Public Support
Campaigners did not have a secret recipe, but a rigorous methodology behind their successful public campaign for marriage equality in the U.S.
The Theory of Basic Values
We have seen in a previous post how social psychologist Jonathan Haidt attempts to classify values into 5 major categories: Care, Fairness, Liberty, Authority and Sanctity. Shalom Schwartz from the University of Jerusalem has later on developed the theory of basic values, by which he identifies 10 clusters of values: Self-Direction – Defining goal: independent thought…
Show, Don’t Tell – Embody the Message
Actions speak louder than words. Some of the most effective campaigns show and don’t just tell their message. When a campaign has chosen its core action message (or what theorists call the “meta-verb,” such as “disrupt,” “resist,” or “confront”), it should not only say it out loud, but also choose protest actions that actually embody…