9 January 2017

Effective Campaign Messengers

Often, the public representation of organisations in the media in carried by the people who the organisation sees as legitimate: either the people in power (for example the CEO, the founder, the charismatic leader), the experts (the scientists) or the people the organisation works for/with. While this perfectly makes sense for the organisations’ policies, this…

How To Frame Effective Messages

In our previous post, we have given an overview of what framing is and why it matters. We continue this exploration with additional extracts of the excellent report done by the Movement Advancement Project. So, how do we do framing? “Frankly, it’s not easy to effectively frame an issue. Why? Because good framing starts from…