Poster Art Poster — noun a large printed picture, notice, or advertisement displayed in a public place. Over the past century, posters have been used as an effective tool for raising awareness about causes, changing public perceptions, persuading people to form an opinion and take a stand on varying subject, and motivating people to…
Graffiti as Resistance Graffiti was originally ascribed to etchings or drawings on public surfaces. From Ancient Egyptians, Romans, and Greeks graffiti has existed from antiquity. While the subject of political art is contested as some say that art can exist outside of the political sphere, if we refer to the feminist belief which was highly…
In order to change people’s mind on an issue, you have to change their perception of this issue. Your goal is to frame the issue so it’s about something the majority of people agree with and care about.This normally means appealing to their deepest values. The Movement Advancement Project is an independent think tank that…
All of the media assets at your disposal fall somewhere in the framework of what’s called a “converging media mix.” This represents all of the communications channels and outreach efforts you’ll use during your campaign. There are four key strategy areas to this media mix: paid media, earned media, owned media and shared media. Here’s…
Remember, targeting a group as broad as “the general public” is far too inexact and can be a recipe for campaign disaster.Your digital campaign should target a specific, primary audience and its motivators. Although you should continue to test and adapt your messaging throughout your campaign, having clear agreement on who you’re talking to and…