With hundreds of millions of people around the world participating in social networks, it’s become passé to try to “be the message”. Your campaign shouldn’t send a message, it shouldn’t even generate expressions it should convene a conversation, as only conversations move positions.
And to create the conversation, you have to engage your audience.
From Times of India Mayank Manohar| TNN | Oct 5, 2015, 12.11 AM IST NEW DELHI: Supporters and members of the LGBT community took out a campaign, “Free Hug”, in Connaught Place on Sunday. They marched with placards that read, “I am gay, will you hug me” in a bid to spread the message of…
By Georges Lakey, on Wavingnonviolence.org When it comes to action, we are pulled by two tendencies that seem compatible but in practice are often in tension. We want our movements to be rational – that is, to strategize well, use resources efficiently, and stay nimble. Yet, on the other hand, we may also want…
This protest from Texas, U.S.A used dildos to fight legislation allowing students to carry concealed guns.