In order to change people’s mind on an issue, you have to change their perception of this issue. Your goal is to frame the issue so it’s about something the majority of people agree with and care about.This normally means appealing to their deepest values. The Movement Advancement Project is an independent think tank that…
All of the media assets at your disposal fall somewhere in the framework of what’s called a “converging media mix.” This represents all of the communications channels and outreach efforts you’ll use during your campaign. There are four key strategy areas to this media mix: paid media, earned media, owned media and shared media. Here’s…
Remember, targeting a group as broad as “the general public” is far too inexact and can be a recipe for campaign disaster.Your digital campaign should target a specific, primary audience and its motivators. Although you should continue to test and adapt your messaging throughout your campaign, having clear agreement on who you’re talking to and…
How to Assess Your Digital Security Risk In order to stay safe online in both a personal and professional capacity, we need to understand, identify, and assess our digital security needs and risks. Through this process, you will learn how to assess and maintain your digital security, think through the differences and similarities of “security”…
Understanding theories of oppression and marginalization can help you link your campaign to those of others fighting for different causes but against the same systems, structures and intricate complexities of how power seeks to divide and rule us. This can enable us to build broad, emancipatory and inclusive movements fighting for the empowerment of everyone…
These days, online security is as essential as the basic security measures you would take for yourself and your material possessions in your daily life. With reports of government surveillance on activists, academics, and civilians on the rise, taking security precautions to assure you and your data are safe online is a necessary step. Here…
What is an IP address? If you were to send a letter to a friend of yours through the mail, you would need to write their address on the envelope for it to reach them. Similarly, each computer has its own IP address which is the machine’s unique identifier when sending data out to other computers…
What is VPN? A Virtual Private Network (commonly referred to as VPN) is a “network technology that creates a secure network connection over a public network such as the internet or a private network owned by a service provider.” Basically, a VPN is a group of computers that network ‘privately’ together over the internet –…
Check your Privilege: What does it mean when someone remarks on your ‘privilege’ or asks you to ‘check your privilege’? Privilege in this instance refers to the multiple ways that institutions and society automatically favor you as a result of your race, class, gender, sexuality and other classifications based on systems of oppression. It is…
Homonationalism Jasbir Puar’s book Terrorist Assemblages: Homonationalism in Queer Times introduces readers to the notion of homonationalism which is a coupling of Lisa Duggan’s Homonormativity. Homonationalism however differs in that it is poststructural critique of nationalism and develops a conceptual framework to analyze and understand how “acceptance” and “tolerance” of lesbians and gay men becomes…