Although the videos have been used for campaign purposes for a long time, they have only recently gained in serious popularity.
Why is video content becoming so popular right now?
Video as a format is certainly and without any doubt more compelling and visually appealing.
But making a video today is easier than ever!
With the help of easily accessible apps like Tik-Tok, it is possible to create viral content without prior design knowledge, or investing large sums of money in the production of video animations.
As well as more brands and organisations tend to utilise videos, consumers are now watching more videos than ever before!
It is estimated that the average person will spend 100 minutes every day watching online videos in 2021.
This is a 19% increase in comparison to daily viewing minutes in 2019, which stood at 84min!
Even though it is not a brand new tactic, vlogging continues capturing social media attention in 2020. People want to feel connected to the organisation or campaigner they invest their resources in!
Let’s check some useful tips to make your video an effective campaigning tool!
- Have a SEO strategy – or precisely, add keywords, have a title to catch attention, use tags properly and create high-quality thumbnails!
- Make it clear what the video is about! What is this supposed to mean? Add accurate synopsis, plot the main points, or try subscribing the entire video.
- Provide testimonials – case studies, likes, views, comments, any sort of social proof showcasing your content is valuable and informative.
- CTAs – Call to actions are a must for your videos. Because once you have encouraged people to watch your video, you should get the most out of it! Incentives, direct links to your landing page, giveaways, presents, free courses, or simple direct message would be beneficial.
- Try maximising the reach – engage with your audience, ask them for feedback, respond to all the comments and invoke a dialogue. Always try to have some budget for paid ads over social media outlets.
