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August 2022

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Identifying Harmful Pervasive Narratives

Research, message development and testingBy admin22 August 2022

When we communicate, our stories at the surface look like they are perfect. But we are seldom aware of the underlying narratives that these stories also propagate and which can be harmful. One campaign video in the US featuring a Trans woman telling a perfectly uplifting story was not producing the desired effect in the…

Building Meaningful Calls to Action

Communication tools and tacticsBy admin22 August 2022

The Radcomms network has issued a useful brief on how to build good calls to action.   Powerful stories move people to action. Here’s how to create calls to action that work. Great calls to action are: 1 Specific: Are you asking people to take an action that is observable and that can support your…

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